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MASK-CROWN OF THE WINNER "MISS RUSSIA" CONTEST FOR
VICTORIA LOPYREVA

«I always knew that my girls are beautiful, self-sufficient and confident women, in other words, real Queens»
  • Miss Russia 2003
  • Model
  • TV-host
  • Blogger
  • Ambassador of the 2018 FIFA world Cup
    More than 3.4 million followers have signed up for Victoria on instagram (August 2019)
Concept
Victoria settled on the version with the crown, which reflects her personal brand #Queen, and was absolutely right - the filter has gained incredible popularity!
When developing the filter concept, we offered Victoria several options for implementing the mask:

  • Filter with Headdress,
  • Beauty-angel mask,
  • A filter with a mascot: a three-dimensional model of the Victoria Lopyreva with a soccer ball in cartoon style,
  • Mask-crown, an exact copy of the one that won Victoria at the contest "Miss Russia"
How does the filter works?
1
Face retouching
When using the mask, the face is smoothed to an average degree, a slight blush appears on the cheeks, eyelashes are lengthened, arrows appear, making the look expressive and memorable
2
Face deformation
Queen mask not only makes cosmetic adjustments, but also changes the face itself: we have added an average increase in the eyes and a small increase in the lips
3
Pecularities
In addition to the main decoration of the mask-filter, the crown "Miss Russia", tap on the screen below the inscription "Happy Birthday, QueenV", as the launch of the mask was timed to the Birthday of Victoria
Result
in two days (27.07.19-29.07.19)
+414,616 users tried an effect
+7,813 posted photos with filter
Made on
Tilda